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Friday, February 16, 2007

Pro Aging?

I saw a commercial on tv last night. It was thought provoking to say the least. Dove soap products has launched a campaign trying to bring a little reason back into the idea of personal beauty and the beauty of aging. No 12 year old models that look like they've been starved for a month to fit into the skin tight designer jeans...looking for all the world like cocaine junkies. No 99 pound pregnant youngster showing her tummy (naked, I might add). So many ads...not to mention total nudity that is seen in prime time movies, sit coms, dramas every night of the week... showing men and women supposedly naked in the shower with all the curves close up. But not this commercial...

It has been banned in it's complete form... the ad I saw had equipment... people..whatever... standing in the way of the models in this ad. At the end of the ad the audience was told that to see the complete ad you must go online. It's here. Why is that? Yes...they were nude. But no more nude than the youngsters posing in the showers for other soap commercials. Nothing was shown that was not shown in the shower commercials or body lotion commercials or the women's shaving products commercials. No titillating views of any kind, any where. Why was this commercial banned? The women were between 50 and 65. All sizes, shapes and colors. Tastefully filmed and wonderfully affirming.

There is a discussion board re: this ad. In reading through some of the comments on the board, I was struck by one woman's thoughts on the fact that as one grows older she becomes "invisible". Suddenly there is nothing pertinent to her on the television..no ads except 12 to 27 year olds.. no clothes except in the specialty stores. Thought provoking...

Read Deb R's thoughts on this at Red Shoe Ramblings...

What do you think?

3 comments:

Deb R said...

I actually just saw the TV ad for the first time last night and felt like throwing something at the TV. Bah! The REAL ad is so beautiful!

Linda S. said...

I agree... What a waste of something beautiful.

Jo said...

I agree. I can't find clothes or even fabrics that suit my middle aged taste anymore. And almost every knitting magazine, online or in print, tends to cater to the young, thin, and trend-conscious. At this point, what I am creating had better last me the rest of my life, I don't want to work on things that will look dated in a year!